Last updated: February 24, 2023
Alia Fashions (“Alia“, “we“, “us” or “our“) operates the website located at aliabrand.shop (the “Site“) and mobile application (the “App“). This Privacy Policy describes how we collect, use, process, and disclose your information, including personal information, in conjunction with your access to and use of the Site and App.
Please read this Privacy Policy carefully. By accessing or using the Site or App, you acknowledge that you have read and understand this Privacy Policy, and agree to be bound by its terms.
1. INFORMATION WE COLLECT
We only collect information about you if we have a reason to do so–for example, to provide our products and services, to communicate with you, or to make our Site and App better.
We collect information in three ways: if and when you provide information to us, automatically through operating our Site and App, and from outside sources. Let’s go over what that means.
Information You Provide to Us
It’s probably no surprise that we collect information that you provide to us directly. Here are some examples:
- Basic account information: We ask for basic information from you in order to set up your account. For example, we require individuals who sign up for an account to provide a username and email address–and that’s it. You may provide us with more information–like your name and password–but we don’t require that information to create a Alia account.
- Public profile information: If you have an account with us, we collect the information you provide for your public profile. For example, if you have an account, you can share your name, username, and other profile information, like a profile photo or bio. This helps personalize our services.
- Transaction and billing information: If you buy something from us–like an item from the Alia online store–you will provide additional personal and payment information like your name, billing address, credit card information, and shipping address. This allows us to process and fulfill your transaction.
- Content you submit or post: We collect information you submit to or post on the Site and App. This includes comments, videos, photos and any other information you want to share publicly. If you submit a review, we will collect that review. If you participate in a discussion forum, we collect your post.
- Communications with Alia: You may also provide us information when you respond to surveys, communicate with our Customer Service team about a support question, or sign up for a newsletter.
- Job applications: If you apply for a job with us, you may provide us with information like your name, contact details, resume or CV, cover letter, employment history, skills and experience, education history, and wage expectations. We collect this information to assess your application and make a hiring decision.
Information Collected Automatically
We also collect some information automatically:
- Log data: Like most online services, we collect information that web browsers, mobile devices, and servers typically make available, including the browser type, IP address, unique device identifiers, language preference, referring site, the date and time of access, operating system, and mobile network information. We collect log data when you use our Site or App–for example, when you create or make changes to your account by logging in.
- Usage data: We collect information about your interactions with the Site or App. This includes the pages or content you view, what you click on, the searches you conduct, how often you use our services, and other actions you take on the Site or App.
- Location data: With your consent, we may collect information about the specific location of your mobile device. We use this information to provide location-based services you request as well as for analytics and advertising purposes.
- Cookies and similar technologies: We use cookies and other similar technologies, such as web beacons, pixels, ad tags and device identifiers, to recognize you and/or your device(s) on, off and across different services and devices. You can control cookies through your browser settings and other tools.
Information from Other Sources
We may obtain information about you from other sources. This helps us update, expand, and analyze our records, identify new customers, and provide products and services tailored to you.
Here are some examples of information we collect from other sources:
- We may collect information about you from third party services like social networks (if you connect your account to them) or background check providers.
- We may collect demographic data about you through third party data enrichment services to understand user trends.
- We may collect information about you when you post content to social media platforms because we have pages, accounts or a presence on these platforms.
- We may collect information about you that is publicly or commercially available.
2. HOW WE USE INFORMATION
We use information about you as mentioned above and for the purposes listed below:
- To provide our products and services. This includes:
- Processing transactions and sending you related information
- Providing customer service and support
- Making recommendations for products, services, and features you may like
- Communicating with you about our products, services, offers, and promotions
- Processing job applications
- To improve and develop our products and services. This includes:
- Understanding how people use our products and services
- Personalizing features and content
- Conducting research, innovation, analysis, and product development
- Ensuring safety, security, and integrity across our products and services
- Debugging to identify and repair errors
- Auditing relating to interactions and transactions
- Enforcing our Terms of Service and other policies
- Carrying out data analytics to better understand behavior and preferences
- To market our products and services. This includes:
- Sending promotional communications, conducting targeted marketing, event-based marketing and advertising
- Providing personalized advertising based on your interests on and off our Site and App
- Sending you push notifications or email newsletters if you register for them
- Displaying Alia ads on other sites and apps
- To run our organization. This includes:
- Complying with legal obligations
- Managing financial accounts, risk exposure, and quality
- Administering human resources systems
- Supporting auditing, compliance, and corporate governance functions
- Doing fraud monitoring and prevention
3. SHARING AND DISCLOSURE
We do not sell personal information about you to third parties. We only disclose personal information in limited circumstances, with appropriate safeguards on your privacy:
- To service providers: We disclose information to service providers we work with to support our business and provide services to us. This includes service providers that: (1) Process credit card payments; (2) Assist with marketing and advertising, such as sending emails on our behalf or performing analytics; (3) Provide customer support; (4) Perform technical operations like server hosting; and (5) Support recruitment and hiring.
- Within the Alia family: We may share information with entities under common control or ownership with Alia for business purposes, like internal reporting. These companies will use your information consistent with this Privacy Policy.
- Legal disclosures: We may disclose information if we believe it’s reasonably necessary to comply with a law, regulation, legal process, or governmental request; to protect the safety, rights, or property of Alia, the public, or any person; or to detect, prevent, or otherwise address fraud, security, or safety issues.
- Business transfers: As we grow and develop our business, we may sell or purchase businesses or assets. If another business acquires us or any of our assets, information we have collected about you will likely be transferred to that business. If required by law, we would also obtain your consent before transferring any of your personal information after an acquisition.
4. LEGAL BASIS FOR DATA PROCESSING
We collect, use, store, and share your personal information where we have an appropriate legal basis to do so. This legal basis will depend on the products and services we offer in your region.
Contractual Necessity: We process personal information to provide you the services set forth in our Terms of Service, like giving you access to and use of our Site and App. This processing is necessary to perform the contract between you and Alia.
Legitimate Business Purposes: We process personal information to operate, improve, understand, customize, support, and market our business for purposes that benefit our customers and users.
Consent: In some cases, we process personal information after obtaining your clear, affirmative consent to do so for a specific purpose not covered by another legal basis.
Compliance with Law: We process personal information to comply with applicable laws and regulations. We may also retain and process your information when needed to comply with our legal obligations.
Vital Interests: We may process your personal information to protect the vital interests of individuals. This refers to processing necessary to defend or secure life, health, or safety in an emergency situation.
Public Interest: Processing may be needed to perform tasks that provide clear benefits to the public, are in the public interest, relate to elections, or relate to democratic engagement.
Legitimate Interests: We may process information for our legitimate interests while applying appropriate safeguards that protect your privacy. Examples include: preventing fraud or misuse of our services; enhancing safety and security; internal research and development; and direct marketing.
5. DATA RETENTION
We retain personal information for the period of time necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is permitted or required by law.
We delete your information if your account is inactive for a prolonged period. We also delete information for accounts that have been suspended or terminated.
In some circumstances, we may store your personal information for longer periods of time if reasonably necessary to comply with our legal obligations, resolve disputes, prevent fraud or abuse, enforce our agreements, support business operations, or continue to develop, deliver, and improve our products and services.
6. YOUR PRIVACY RIGHTS
You have certain rights with respect to your personal information, as outlined below. Some rights apply only in certain jurisdictions. We describe these rights in general terms, but the specifics may vary based on legal requirements.
Right to Access: You may have the right to request a copy of your personal information that we have collected about you and certain information about how we have processed it.
Right to Rectification: You may have the right to request that we correct inaccurate information we have about you. You can edit some of your own profile information directly by signing into your account.
Right to Erasure: You may have the right to request that we erase some or all of your personal information from our systems. Fulfillment of some data deletion requests may prevent you from using some of our services.
Right to Restrict Processing: You may ask us to stop using some or all of your personal information, while retaining enough to keep your account active. Fulfilling some data restriction requests may limit our ability to provide certain services to you.
Right to Object: You may have the right to object to our use of your personal information under certain circumstances.
Right to Portability: You may have the right to receive a copy of certain personal information about you that we maintain and certain information about how we have processed it.
Right to Withdraw Consent: For processing based on your consent, you have the right to withdraw your consent for the processing activity at any time.
Right to Complain: You have the right to submit a complaint about our privacy practices directly to the applicable supervisory authority.
If you would like to discuss or exercise any rights you may have, you can contact us at any time.
7. SECURITY
We employ reasonable technical, administrative, and physical safeguards to help protect your personal information against unauthorized access, use, modification, disclosure, or destruction. However, no security measures are perfect, and we cannot guarantee that your data will remain secure in all situations.
We limit access to your personal information only to select Alia employees, contractors, and agents on a need-to-know basis. Those individuals are strictly prohibited from using personal information for any purpose not consistent with this policy. We keep personal information only for as long as is necessary for legitimate business purposes and maintain appropriate retention schedules.
8. INTERNATIONAL DATA TRANSFERS
When we share information about you within the Alia family, we may transfer your information internationally across borders. Where required by law, we obtain your consent for these data transfers.
When we share your information with service providers, we obtain contractual guarantees approved by the European Commission that protect your information consistent with applicable laws.
9. CHILDREN’S PRIVACY
Our Site and App are not directed to children under 16 (or other age as required by local law). We do not knowingly collect personal information from children. If you learn that a child has provided us with personal information, you can contact us as specified below.
10. THIRD PARTY SITES AND SERVICES
The Site and App may contain links to websites and services operated by third parties. These links are provided for your convenience only. We do not control these third party sites or services and are not responsible for their content, privacy policies, or practices. Our inclusion of links does not imply endorsement of the linked sites or services.
We are not responsible for the collection, usage, or disclosure of your data by third parties that we do not control. You should read the privacy policies of each third party site or service you visit to understand their data practices.
11. YOUR CHOICES
You can make choices about how we collect and use your information.
Email Subscriptions: You can stop receiving our emails by clicking the “unsubscribe” link found at the bottom of each promotional email. You will still receive transactional and account messages from us.
** Push Notifications:** You can opt out of receiving push notifications through your device settings.
Cookies: Most browsers let you remove or reject cookies via their settings. The Help section of your browser should provide instructions on how to manage cookies.
Online Advertising: Many online advertising companies participate in the Digital Advertising Alliance’s (DAA) Self-Regulatory Program for Online Behavioral Advertising. You can opt out of targeted advertising by visiting their opt out page or by installing their opt out tools.
Do Not Track: Some devices and browsers have “Do Not Track” features that allow you to tell a website not to track you. We do not currently respond to Do Not Track signals.
12. CONTACT US
If you have any questions about our Privacy Policy or information practices, you can contact us using the following details:
Email: [email protected]
Phone: (123) 456-7890
Mail: Alia Fashions, ATTN: Privacy, 123 Fashion Avenue, New York, NY 10001
13. CHANGES TO THIS PRIVACY POLICY
We may update this Privacy Policy periodically to keep it up to date with legal requirements and the ways we process your personal information. If we make significant changes, we will notify you of the changes through the Site or App. We may also obtain your consent to certain changes as required by law or best practice.
The “Last Updated” date at the top of this page indicates when this Privacy Policy was last revised. Any changes become effective when we post the revised Privacy Policy on the Services. Your continued use of the Services constitutes acceptance of the revised Privacy Policy.